Bachelor of Science in Arts Management (BSAM)

Connect with O’Neill Admissions

If you are a current high school student, contact us at (812) 855-6774 or

Schedule a visit

Meet with your advisor

For current IU and transfer students

Go to advising

Description of the video:

Study Arts Management at the O’Neill School

AUDIO: Light music.

IMAGE: The Indiana University logo and white text that reads “O’NEILL SCHOOL OF PUBLIC AND ENVIRONMENTAL AFFAIRS” is shown on a black screen.

AUDIO, SPEAKER 1: Arts Management is essentially what goes into creating and producing any art form. Anything from music, to theater, to fine arts, there is an Arts Manager behind that making it happen.

AUDIO, SPEAKER 2: I grew up being interested in music, and I loved to sing and perform, but I didn't think that I wanted to make that into a career- although I still wanted to have it kind of present in my life.

AUDIO, SPEAKER 3: I am an Arts Management Major and I picked it because I've been involved in the arts since I was little. I've been a dancer, I was in theater, and I've always known that in the arts world and sort of these like classically trained things, a lot of people didn't look like me, and I wanted to make sure that as I was growing up, I could help other people who maybe felt the same to sort of have a sense of belonging.

AUDIO, SPEAKER 1: I chose Arts Management because I was a jazz trombonist all throughout high school. I absolutely loved it, but at some point, I decided that I would rather be behind the scenes rather than on stage performing.

AUDIO, SPEAKER 4: With my major, I've touched on law and public policies. I've touched on finance. I've touched on how to market, also how to manage not-for-profits.

AUDIO, SPEAKER 1: If you're an Arts Management student, you can go into the music industry, you can go into museums and curating, or fine arts.

AUDIO, SPEAKER 5: But it can really be anything you want it to be. So it's very, very cool, and you can really make it your own.

AUDIO: Light music.

IMAGE: The Indiana University logo and white text that reads “O’NEILL SCHOOL OF PUBLIC AND ENVIRONMENTAL AFFAIRS” is shown on a black screen.


Alumni success stories

Headshot of Sari Jackson.

Sari Jackson, BSAM’17, MPA’18


“After spending several years training seriously in ballet, I decided that I wanted to pursue a career in the arts but not be “the artist.” In one of my nonprofit management classes, I learned about development and how vital it is to the success of nonprofit organizations. I use that knowledge in my role today.”

Headshot of Matthew Creek in graduation colors

Matthew Creek, BSAM’19


“I ensure that all pieces of the puzzle come together for our 150-member volunteer chorus. From coordinating technical details to scheduling travel accommodations for our guest artists, I have the unique position of working with some of the top artists, arts administrators, and performance halls on a daily basis.”

Headshot of Kiota Marshall.

Kiotta Marshall, BSAM’16, MAAA-MPA’18


“Not only did my courses arm me with the knowledge to successfully enter the nonprofit sector at Campbell & Company, a national consulting firm that serves nonprofits across all sectors, but my experiential learning offered even more valuable lessons in implementing this knowledge.”

Expert faculty

“Arts managers serve as the bridge between art and audiences. Without us, things like Broadway, major museum exhibitions and music festivals wouldn't happen and wouldn't thrive. To be part of a global narrative makes this one of the most exciting and innovative fields out there!”

—Ursula Kuhar, Lecturer