We began our strategic planning in the fall of 2020 with the help of an outside consultant, AKA|Strategy. Although we all have a lot going on, this is the time when it’s vitally important to define our priorities for the future. Higher education is in transition and many schools are looking for new opportunities and new ways to bring relevance to their work. Strategic planning will give us the opportunity to be deliberate in our own thinking about new opportunities and if necessary a re-imagining of our operations. A new strategic plan will help us to prioritize investments so we emerge from this pandemic with purpose and forward momentum—as a thought leader and not a follower—leading from a position of strength.
Remember that a strategic plan is a living document—if there are unforeseen external or internal forces that significantly change the landscape in which we operate, we have the opportunity to revisit and adjust our approach or goals.